Editorial standards
What Appetune commits to on every page: named authorship, real sources, visible limits, respectful language, and a refusal to publish guidance that has not been reviewed.
These are the rules the site is built to enforce, not a statement of intent. Most of them are checked by the publishing system itself: a page missing an author, a reviewer, a review date, or a source list will not build.
Every advice-bearing page carries
- An author. Who wrote it.
- A reviewer. Who checked it, separately from the person who wrote it.
- A review date. When that check happened, in full, not “recently”.
- Sources. Where the substance came from, linked, so you can go and read them.
Pages that describe the company rather than give advice — this one, the privacy policy, the contact page — do not carry a clinical reviewer, because a clinical reviewer is the wrong check for them.
Language we do not use
We do not tell anyone to “just eat more”. We do not use “clean eating”, “superfood”, “detox”, or “boost your immune system”. We do not frame food as virtue or failure, and we do not use guilt as motivation.
We name the symptom before the fix. If nausea is the reason a meal is not happening, the page says so before it offers a strategy.
Advice has visible limits
Every page that suggests a food strategy also states where food stops being the answer: not keeping fluids down, rapid unintentional weight loss, signs of dehydration. Those go to a clinician, the same day.
We give the smallest version first
The first suggestion on any page is the smallest one that would still do something. A reader managing very little is not helped by a plan that assumes they can do all of it.
Numbers are traceable
Nutrition figures come from structured food records, and we say which ones. A figure we cannot trace does not get printed. Where a recipe’s values are still provisional, the recipe stays in draft and the figures are labelled as illustrative.
Sponsorship and money
Appetune does not currently take advertising, sponsorship, or affiliate commission. If that changes, it will be disclosed on this page and on any page it affects, before it takes effect.
When we are wrong
We publish corrections rather than quietly editing. See the corrections policy.
Last updated
Respect the person, not the number on the scale.
Read who reviews our guidance, and how that process works.